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Nike: Going Big or Going Broke

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“I’ll never buy from them again.”

It’s been nearly a month since Nike released their ad in celebration of the 30th anniversary of the “Just Do It” campaign. The ad is very controversial, featuring Colin Kaepernick, a 30-year-old African-American professional quarterback who formerly played for the NFL team the San Francisco 49ers. Kaepernick drew quite a bit of attention to himself after he kneeled during the national anthem at a preseason game instead of putting his hand over his heart.

I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color,” Kaepernick told NFL Media.

Despite Kaepernick’s actions and citizen’s protests against his actions, Nike made him the face of one of their ads. In honor of the “Just Do It” 30th anniversary, Nike put out a series of ads featuring many well-known athletes. Serena Williams, Odell Beckham Jr., and LeBron James were among many featured in these ads along with Kaepernick.

While many disagree with Colin Kaepernick’s actions, others don’t seem to mind. Ozark student Madyson Smythe says that she doesn’t really care about the conflict with Nike and it doesn’t affect her.

Other students have a more extreme point of view. Brock Dodd said that he will not be buying from Nike again. He says he’s already bought new football shoes from a different brand.

Brooklyn Hasler agreed. “It’s completely disrespectful.” Another OJH student, Jessie Livingston, said that she has even started to tear apart some of her Nike apparel.

Maddie Chrestman said, “I always sing for the National Anthem so I think it’s a little bit disrespectful.”

What he did was right in the sense of trying to get racism and stuff gone, but he took it to a level where nobody really cares for him anymore,” Khalil Sukraw said. “I do not support Colin Kaepernick in the slightest.”

“I have nothing against Nike,” Coach Genzler said. He said he will still buy from them in the future and that while he doesn’t agree with Kaepernick’s actions, he said that Kaepernick still has the right to do what he feels is right and he respects Kaepernick for standing up for what he believes in.

According to Yahoo, Nike has lost $3.75 billion in market capitalization. Market capitalization is the value of the company that is traded on the stock market. Though Nike’s decision may have cost them, they’ve stood by the ads the whole time and they proudly celebrate the 30th anniversary of the most famous slogan of all time, “Just Do It”.   

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Nike: Going Big or Going Broke